Harvest Hosts platform brings new customers to Papa Moon Vineyards
Papa Moon Vineyards and Winery near Scottsbluff, New Brunswick, started planting vines in 2007. Ryan Massey, owner and cider of the vineyard, says they were hoping to start a new hobby and develop a love of gardening. and the cultivation of plants.
“What started out as a side project became an obsession, and in 2012 our passion came to fruition as serious business,” Massey says. “We chose the name ‘Papa Moon’ because that’s how our grandson affectionately referred to Grandpa, when he was taken to see the full moon in the vineyards.
The winery produces a variety of cold grape and rustic wines and hard ciders. The vineyard includes 10 hectares of grapes, a wine production facility, a tasting room, a cider garden with garden games, a wine cellar, and wedding and wedding facilities.
“Our clientele is small in our area, but we have large audiences in the eastern part of the state, Colorado and the Dakotas,” says Massey. “Many travelers stop.”
Meeting people is one of the joys of owning a vineyard and winery, says Massey. “We can’t wait to meet people and hear about their lives, their travels and their stories,” he adds. “Connecting with people always helps us feel closer, and especially after this tumultuous year, we look forward to interacting with visitors and regaining some semblance of normalcy. We love to give our guests the escape they needed last year, and knowing they can do it here is special.
COVID-19 was difficult for hospitality businesses, including Nebraska wineries. One of the hosting platforms that helped Papa Moon get through these tough times is Harvest Hosts. This platform is an annual subscription that connects domestic travelers – especially RVs – to over 2,000 farms, wineries, museums, and other unique destinations across the United States, such as Papa Moon.
“We love welcoming newcomers to the vineyard, sharing with them our passion for creating the best wines and formulas for our ciders,” says Massey. “Harvest Hosts has helped us create a new way to monetize, to spread the word organically, and to make it easier for people to discover us through the platform.” He notes that this attracts people from outside the Scottsbluff area, and it’s their biggest audience.
Joel Holland bought Harvest Hosts in 2018 and has since helped the platform grow in terms of memberships and hosting locations. “To find new farms and wineries to join the Harvest Hosts network, we take referrals in addition to an in-house team that focuses on sourcing locations,” he says. “It’s completely free for guests. Before adding a new host to the platform, we check if there is room for RVs to park and if there is a panoramic view, so that members are not just looking at a car park. “
The platform helps RV enthusiasts find new places like Papa Moon. “They’re just additional lenses and ways for people to learn about a farm or attraction, and drive tourism there,” says Holland. “From there, we encourage the RVs to make a small purchase to help support the farm. Members spend an average of $ 50 per visit. The best part is that the company can stick to business as usual – which it does, which is why travelers want to visit.
Responsibilities of the host
Hosts are expected to provide sufficient space to park RVs and other domestic travel vehicles in a clean and accessible location. “They can be anywhere on their property. For example, sometimes caravans like to park in the parking lot, and other times they like to park between vines at the bottom of a large vineyard, ”says Holland. “It all depends on what the host allows and also specific to his territory. Our members only stay 24 hours and always make a purchase to support the hosts they visit. “
There is no cost for RVs to stay at a host location, so Harvest Hosts asks them to support the business in another way – perhaps by buying a bottle of wine at a winery or by visiting a gift shop.
“Last year we were able to funnel an additional average of approximately $ 13,000 to each host location, with some reaching up to $ 40,000 to $ 50,000 in revenue generated by visitors to Harvest Hosts,” Holland said.
Massey says Harvest Hosts provides attractions such as Papa Moon with a reservation system to take reservations. Papa Moon also allows visitors to call to schedule a time for a stay.
“We take our customers to the vineyards to get a close-up view of every step of the process,” Massey adds. “We offer exceptional landscapes, accompanied by award-winning wines and ciders. The entire property is child and pet friendly, and we also have hiking trails, farm animals, and lots of privacy.
Holland says there are never any fees or long-term contracts required for host sites. “The pandemic has dramatically changed travel,” he says. “We surveyed over 10,000 Americans about their feelings and attitudes about travel earlier this year, and the results were clear. This is the year of RV travel, with 76% of RVs planning to travel more this year than last year. “
Learn more about Papa Moon Vineyards and Winery at papamoonvineyards.com. Get details on Harvest Hosts at Harvesthosts.com.