Shopping campaigns and local markets begin before the holiday shopping season


The holiday spirit is on at the Lethbridge and District Exhibition’s Great Christmas Farmer’s Market.

More than 125 local vendors are installed and eager to sell their products this weekend. Bootsma Bakery’s Ruby Bannerman hopes this will appeal to local buyers who might want to avoid supply chain issues.

“We’re just excited to be back in the community,” said Bannerman.

The market features many local vendors, a hot chocolate bar, a children’s movie, and the option to roast marshmallows in an outdoor fire pit.

“It’s really important to shop local, to stay local as much as possible, of course, and to support all the small businesses that have been through COVID-19 and that sort of thing,” Bannerman said.


It is the largest market the Lethbridge and District Exhibition has hosted since the start of the pandemic. On Thursday, more than 1,000 customers walk through the door.

“We are really excited to welcome people back to enjoy the Christmas activities,” said Mavisha Maistry, Director of Communications and Marketing at the Lethbridge and District Exhibition. “It’s really important for us to be able to be this gathering space for the community and to have this vast space to accommodate everyone, to have enough physical distance and health and safety protocols.”

A local market vendor, The Little Nicaragua Coffee Company sources coffee beans from their family farm in Nicaragua and recently opened a store in Lethbridge.

Co-owner David Ubeda said this event is a great option for local businesses to meet new clients.

Parking in Lethbridge, Friday December 3, 2021

“Markets like this really help get your name out there, they put your product in front of customers who wouldn’t come by your store if they were driving. But, something like that, they take their time, walk around and are actually looking to buy things, ”Ubeda said.

It’s not just the Exhibition that gets into the holiday spirit. Downtown BRZ runs various holiday campaigns throughout the month to bring people downtown.

“Super important to shop local this year, our businesses have been warriors during this pandemic. There, ready to serve you, ”said Emily Chong, Marketing Manager at Downtown Lethbridge BRZ.

For the first time, the BRZ will offer free parking every Friday until December 25.

“We thought this would be a great way to give back to the community because it impacts both our community members and our business owners,” Chong said.

The Lethbridge and District Exhibition participates in the restriction exemption program, so proof of vaccination will be required upon entry. The market is open until 8 p.m. today and 10 a.m. to 5 p.m. on Saturdays. Admission is $ 5 per person.