West Waterfront lures another tenant: City negotiates land use plan for $ 2 million plaza
Renderings of development under planning on a parcel of land owned by the City, shown on the site location map as Development Lot B. Source: Town of Sturgeon Bay.
An oddly shaped quarter-acre lot adjoining the base of the Oregon Street Bridge on the western waterfront of Sturgeon Bay can house a two-story gathering space with a seasonal rooftop garden.
The town of Sturgeon Bay agreed Tuesday night to begin negotiating a development deal with One Barrel Brewing Company owners Jennifer and Peter Gentry for what they call the Sturgeon Bay Plaza.
Renderings of the 5,400 square foot building show a seasonal rooftop patio; a short-term rental apartment; and a concessions / bar area on the second floor. There is offered on the ground floor a deli / restaurant tenant and a concession / bar tenant with toilets that would be open to the public during opening hours. The landscaped park infrastructure would include an area for food carts and fireplaces.
“The goal of our project is to activate and nurture a community-driven gathering space,” the Gentrys wrote in a letter to the Town of Sturgeon Bay.
The Gentrys, doing business as WWP Development, have described the incentives they want the city to provide in return for adding $ 1.7 million to $ 2.2 million to the tax roll of Sturgeon Bay and the direct creation of 15 full-time jobs. The Gentrys want the city to sell the parcel of land for $ 1 and transfer an environmentally clean site; pay up to $ 100,000 for all site preparation work to bring the footprint up to construction standards; provide additional tax funding of approximately $ 590,000; provide grants or other funds up to $ 250,000; provide at least 40 parking spaces in the park adjacent to the development for public use, with additional parking to be added on Maple Street; provide all utilities up to the property line, including storm sewers; provide landscaping, maintenance and lighting of parking lots, sidewalks and common areas; provide a 50 foot easement for the area in front of the building for the patio, seating and fireplaces, as well as a permanent vision easement; and the availability of a full retail liquor license.
The timeline given by WWP was to close the building by July 1 so that both tenants would be operational by May 15, 2022. Footings and foundation work would begin in August of this year, with construction starting in September.
“Our hope would be that the building be closed by December so that interior work can progress,” the Gentrys wrote.
Sturgeon Bay City Council approved the plan commission’s recommendation to work with WWP on the development plan.
This Tuesday night direction comes with some commentary on an outstanding parking issue at West Waterfront, given all the new developments being planned. Behind the proposed complex on a larger piece of city-owned land, a four-storey, 53-unit apartment complex is being planned. To the west, the attic project is taking place.
Alder Gary Nault said council should not allow Sawyer Park to become an overflow parking lot when it is a launching ground with an increasingly used ramp.
“When the launch gets tough because there’s nowhere to park your vehicle, they’ll go elsewhere,” Nault said. “It should be strictly a launching pad.”
Mayor David Ward said they would consider building another parking lot and reconfiguring the Maritime Museum parking lot to create additional spaces.
“We will definitely look at this,” he said.